From good to great with Jim Collins’ Hedgehog Concept

The Hedgehog Concept, as explained on Jim Collins.com, is…

"(…) a simple, crystalline concept that flows from deep understanding about the intersection of the following three circles:

  1. What you can be the best in the world at (and, equally important, what you cannot be the best in the world at). (…)
  2. What drives your economic engine. (…)
  3. What you are deeply passionate about. (…)"
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