4Real? Hilarious piece of viral marketing!
Quote from Chris Anderson‘s ‘The Long Tail‘ book (p. 32): "(…) It’s altogether possible that *NSYNC’s first-week record will never be broken. Imagine if this boy band goes down in history not just for launching Justin Timberlake but also for marking the very peak of the hit bubble, the last bit of manufactured pop to use the twentieth century’s fine-tuned marketing machine to its fullest, before the gears were stripped and the wheels fell off. (…)"