Dugg: Chris Anderson: ‘Free’ | Nokia World 2007

(streaming video and downloadable .mp3)

At the Nokia World event in Amsterdam in December 2007, Chris Anderson discussed themes from his upcoming book, ‘Free’, in which he argues that when the price of production and distribution of (digital) content (and services) approaches zero, you might as well treat it as if it were free, and sell something else.

Open your mind to create new business models around "free", in an economy of abundance.

We are entering a world in which every way that content (and even physical products) can be created, WILL be tried, because it costs next to nothing to do so.

The old scarcities are: time + money. The new scarcities are: time + money + attention + reputation.

When working with Intel, Chris tells, they did a thought experiment. What about, instead of selling hardware and software as 1+1, selling it perhaps as 0+2?

Is Chris suggesting that Nokia should give its devices away for free in order to sell MORE services?
Could and should we move from selling hardware+software as 1+1, towards 0+morethan2?

To put it more urgently: is this the ONLY way to go?

read more | digg story

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