While it's arguably somewhat lame to blame the reporter for not promoting his book ('What Would Google Do?'), the crux of journalist and journalism professor Jeff Jarvis's replique to The Observer is worth mulling over:
I’ve noted before that Dave Winer
(who, ironically, is beating me up for being too much the journalistic
traditionalist) wisely refuses interviews, telling journalists that
everything he has to say he has said online.
"(…) The process of the interview has the reporter hold all the cards in
his hand: who he talks with and what he will reveal to each and what he
will say in the end, without links to what any of the parties has said.
Then the reporter gets to toss it all on the table.
A process of links
and discovery and conversation and correction would be far more
illuminating of the ideas and issues than this old process of control
through the sieve (and efforts to trump up conflict and drama). That,
you see, is the real moral to the story: It’s the form that’s bullshit. (…)"