(NOTE: This post was re-blogged as shared reading. Embedded links don’t work. Please, follow the reference link at the end to original. – Jos Schuurmans; http://GoogleReaderShared.josschuurmans.com)
I came across a good guide to social marketing that you might find interesting. It’s called “Social Marketing Playbook,” and the folks at 360i wrote it. You can read and download it here.