Nokia: Culture will out « Adam Greenfield’s Speedbird

“(…) the value-engineering mindset that’s so crucial to profitability as a commodity trader is fatal as a purveyor of experiences. Of course you still want to produce your offering for the lowest achievable cost — but that cost is bound up in intangible, nondeterministic dimensions of design, in ways that are only partially-at-best quantifiable. It’s just not particularly wise to allow engineers to make decisions about things like product and service nomenclature, interface typography and the graphic design of icons: they’re, I daresay, not even neurocognitively equipped to do so. And yet this is what happened when I was at Nokia and, I would imagine, is happening still. (…)

Another, blunter way of putting it: there’s nobody with any taste in the decision-making echelons at Nokia. And this is especially unfortunate and ironic, given that elegant, simple Finnish design has tutored generations in what taste means. My whole tenure in Espoo was soured by the nagging counterfactual, “What if Nokia had embraced and extended the finest traditions of its own national design culture, in its approach to the global mass market?” (…)”

via Nokia: Culture will out « Adam Greenfield’s Speedbird.

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