Elevator pitch for #Uutisraivaaja ‘Gestures’

Just to capture this for future improvement: I was asked by Tanja Aitamurto, coordinator of the Helsingin Sanomat Foundation‘s Uutisraivaaja contest, to send in an elevator pitch for my entry, ‘Gestures’.

Gestures is one of the ten ideas selected to the Finals of the contest (out of 257), to be held in September.

I didn’t have much time to write the pitch, so here it comes, quick-and-dirty.

Borrowing from my blog post at http://josschuurmans.com/2011/03/21/picking-your-brain-your-skill-your-network-and-your-money/ and from my Uutisraivaaja application, the pitch goes something like this:

My innovation idea for the Uutisraivaaja contest is called ‘Project Gestures’.

News organizations need a better way to tailor their news and information to individual readers/users. A sophisticated way of building a personalized news offering is through the analysis of on-line social news gestures.

Gestures are ways in which web users interact with information that they encounter, thereby indicating relevance. Gestures may include: subscribe, read, store, share, tag, rate, copy-share, send, comment, blog, micro-blog, pipe-through, link, approve/reject.

Every gesture contributes to a collective human news filter. The aggregate data can be used to inform a personal news offering to individual users.

For every pair of users in the system, the engine will calculate the proximity of their past gestures.

If user A and user B have a high proximity of past gestures, the next gesture user A will express will be highly relevant to the engine’s recommendation of news and information to user B; and vice versa.

The personalized news headlines can be offered as a stand-alone service, or can be integrated in existing on-line news outlets.

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