Pointers to data on Social Media’s impact on brand perception, please :-)

For a presentation on Web & Social Media monitoring, I am looking for fresh data showing that consumers’ conversations and recommendations about brands are shifting from the kitchen table to on-line media, social media and social networks.
Any pointers will be greatly appreciated! 🙂


‘A Corporate Approach To Social Media’ | my presentation at ViestintäGran

Here's the slideset accompanying my presentation at ViestintäGran's social media seminar in Tampere, Finland, on Friday, May 28, 2010:

There was a little bit of tweeting from the seminar with the hashtag #GranSM.

Thank you Katri Lietsälä for presenting as well – I think our stories really complemented each other.

Thank you Olli-Pekka Lehtisalo and Kaisa Kaipia-Gran for organizing the seminar!

Transcript: IT Conversations | Tech Nation | ‘John Hagel: Small Moves Equal Big Changes’

Transcript: IT Conversations | Tech Nation | 'John Hagel: Small Moves Equal Big Changes'

I was intrigued by this interview with John Hagel about his co-authored book, 'The Power of Pull'. A lot of the things he talks about link in with Cluetail's value proposition, including some of his observations about the importance of serendipity, the notion that we don't know what to search for anymore, and some of his ideas about the use of social media.

The other day I was looking for a transcript or a way to generate a transcript. Didn't buy any speech-to-text software, nor used any "Mechanical Turk"-like services. Decided instead to transcribe the podcast show myself.

Should I have posted this on a wiki instead? That way, others could edit and enhance, e.g. adding time codes…

So here comes:

G = Dr. Moira Gunn
H = John Hagel III


G: Today on Tech Nation, I speak with Deloitte's John Hagel, about 'The Power of Pull – How Small Moves Smartly Made Can Set Big Things In Motion'.

The global economy is in disarray. And it's not just because the banks and financial institutions have made a mess of it. We keep hearing that we all have to go back to how we used to do business. I asked John Hagel, who heads Deloitte's Center for the Edge, how wrong is that?

H: It's very wrong. In fact, that was one of the key motivators for writing this book. The Power of Pull was the notion that so many of these executives we deal with are clearly under great stress right now but they have this still a sense of complacency that somehow, sometime, we're gonna come out of this downturn and things will go back to normal. And we hope this book is a bit of a clarion call to say: Not so fast. There are some longer term trends that have been playing out and we don't see them abading at all, so.

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“What matters is: where are the *real* relationships?”

(From Seth's Blog: 'Four videos about noise, social and decency')

In this short video, Seth Godin explains when social networking does or doesn't matter:

01:22: "(…) networking is always important when it's real, and it's always a useless distraction when it's fake (…)"

01:46: "(…) are there people out there whom I would go out of my way for and who would go out of their way for me? That's what you need to keep track of. And the way you get there is by going out of your way for them; and by earning that privilege of one day having that connection be worthwhile. (…)"


Dugg: Blogging as a Form of Journalism | J.D. Lasica / OJR

"(…) Weblogs offer a vital, creative outlet for alternative voices (…)"

When cleaning up my paper (sic!) archive the other day, I came across a printed article in two parts, by J.D. Lasica for the Online Journalism Review (OJR), published on May 24 and 31, 2001. Just before I’m throwing this away for the benefit of the paperless office, I’ll quote what I highlighted back then:

From: ‘Blogging as a Form of Journalism‘, May 24, 2001:

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